“Raising the Bar” is Diageo’s global programme to support pubs, bars and clubs re-open, rebuild and recover following the COVID-19 pandemic. We’re in this together and we’ll support the on-premise industry who are at the heart of our purpose ‘Celebrating life, every day, everywhere’. We want to stand beside you every step of the way.

In collaboration with Bundaberg Rum, the “Raising the Bar” fund will invest $11.5 million in the immediate-term and over the next 12-24 months to help on-premise venues in Australia adapt and emerge stronger from this crisis.

The fund will provide targeted support that includes practical equipment to promote safe indoor and outdoor socialising as well as safe experiences and safe sport. The fund will also be used to build consumer confidence to return to their local and increase footfall.

The fund will be released in stages, with support for indoor and outdoor safe socialising taking immediate priority.

The fund will not include any payment of cash (or cash equivalent, such as discounts or free goods comprising Diageo products) to selected outlets, and no requirement to purchase any Diageo products as a condition of the Raising the Bar fund support.

If you are a bar, pub or club owner and you would like support from the fund for the immediate or longer-term, please apply below.

Terms and conditions will apply please click here.