The rollout of Tap to Pay and Play represents another step in modernising the customer experience, giving venues the ability to offer customers a payment option that aligns with how many Australians choose to pay today. Tap to Pay and Play allows Keno purchases to be made via debit card, reducing reliance on cash and improving convenience for customers whilst also attracting new players.
Key Benefits for Venues
Enhanced customer convenience
- Attract new and existing players by offering a fast, convenient debit card payment option that aligns with modern consumer payment preferences.
- Drive increased participation and visitation opportunities by removing the barrier of needing cash to play Keno in venue.
- Support stronger venue commissions through increased player engagement and broader participation, while enhancing the overall customer experience.
- Reduce cash handling requirements and simplify transaction processes for venues allowing more efficiency in venue.
- Future-proof venues with modern payment technology that aligns with evolving customer expectations and supports ongoing digital innovation.
A modern venue experience
- Helps venues meet changing customer expectations.
- Supports a more contemporary and digitally enabled entertainment environment.
- Keeps Keno aligned with the payment experiences customers already encounter across hospitality and retail settings.
Future-ready technology
- Positions venues to benefit from future product and technology enhancements.
- Ensures all venues have access to the same capabilities being rolled out across the broader network and a consistent customer experience.
Minimal Impact on Venue Operations
The Tap to Pay and Play rollout is designed to be straightforward for venues, with training and support provided throughout implementation. A Keno-dedicated pin pad will be installed at every operator-based terminal. The equipment integrates seamlessly into existing terminal operations, helping reduce cash handling and streamline reconciliation. You can expect to hear from a Keno representative with next steps.
For venues concerned about reduced cash on hand, current modelling shows that Tap to Pay and Play adoption is expected to coexist with sufficient cash levels still available to support customer payouts and daily operations.
Maintaining Responsible Gambling Safeguards
Importantly, Tap to Pay and Play does not change the existing responsible gambling controls in place. Current card transaction and daily limits remain, and cash continues to be available as a payment option.
If you need to reach out to discuss Tap to Pay and Play further, please contact Keno here.