Each year in the lead up to NRL State of Origin and the NRL and AFL Finals series, some of the game’s heavyweights and archrivals join with DrinkWise, State Police forces, governments and support services to remind the community to Always respect, always DrinkWise. These whole-of-community collaborations remind sports fans about the importance of moderating their alcohol consumption and always being respectful towards others.
To remind fans about the importance of moderating alcohol consumption and always being respectful towards others during the upcoming AFL, NRL and NRLW finals series, this year DrinkWise has bought together players from Australia’s two biggest sporting codes. It has teamed up with:
- AFL and AFLW players (Patrick Dangerfield and Emma Kearney)
- NRL and NRLW players (Daly Cherry-Evans and Sam Bremner)
- Support services – 1800RESPECT, the No to Violence – Men’s Referral Service and 13YARN
- New South Wales Government (Minister for Police and Counter-terrorism, Yasmin Catley)
- New South Wales Police (Assistant Commissioner David Waddell)
- South Australian Government (Minister for Police, Dan Cregan)
- South Australia Police (Assistant Commissioner, Scott Duval)
- Queensland Government (Minister for Tourism and Sport, Michael Healy)
- the NRL
- Retailers (Coles Liquor, Endeavour Group, Retail Drinks Australia)
- Australian Hotels Association | South Australia, Clubs Queensland and Queensland Hotels Association)
DrinkWise Chief Executive Officer, Simon Strahan said: “The AFL, NRL and NRLW finals are some of the biggest moments on the sporting calendar – they capture the attention of sports-lovers around the country. As fans start to get excited for the action, we’ve joined forces with some of the games’ leading players across two sporting codes to remind everyone to be mindful of their alcohol consumption. When someone drinks too much, they not only risk ruining it for themselves but also those around them.
“We want everyone to have a safe, enjoyable time as they watch their favourite teams on the field and we encourage them to be respectful to everyone around them.”
How can you help?
As we approach the AFL and NRL finals series, we are reaching out to seek your support in promoting moderation, respect, and responsibility within our industry. We are pleased to invite you and your member venues to participate in the “Always Respect, Always DrinkWise” campaign. You can do this by:
- Displaying Digital Artwork
Please display the “Always Respect, Always DrinkWise” digital posters in your venue’s digital signage systems. We will provide the final artwork, including state-specific versions for Queensland.
- Social Media Engagement
Post or re-post DrinkWise social media messages to demonstrate your commitment to responsible drinking.
- Display Duration
We encourage you to display the posters from Wednesday, 4 September until the conclusion of the AFL and NRL finals series: Saturday, 28 September 2024 for AFL and Sunday, 6 October 2024 for NRL.
- Printouts
Should your members prefer physical copies, we can provide the artwork in PDF format. We encourage you to print and display these posters where feasible.
Your support in this initiative is invaluable to ensure a culture of responsible drinking during these major sporting events in our membership venues. Please see below to download the files for your venue.
