As most would be aware via the QHA Update last Friday 22 May, Accolade Wines have launched their ‘Your Venue, Our Shout’ initiative. In essence the package is designed to provide support for on-premise venues undergoing the challenging trading conditions brought about by COVID-19.

The support package offers new and existing customers the opportunity to replace, as complimentary stock, any wines from the Accolade portfolio that are sold within the first month of re-opening.

The generous stock replacement offer extends across the entire Accolade Wines portfolio, including wines such as Grant Burge, Knappstein, Hardys, St Hallett, Petaluma, Tatachilla and House of Arras.

Andrew Clarke, regional managing director – ANZP for Accolade Wines, acknowledged the difficult trading conditions all are experiencing.

“We are all aware of how COVID-19 has impacted the hospitality industry across Australia. It has been an extremely challenging time and even though venues are beginning to re-open, there is a lot of uncertainty about the future. Your Venue, Our Shout is Accolade Wines’ way of showing support to our valued on-premise customers and lending a helping hand to get back on their feet and return to usual trading as quickly as possible,” said Clarke.

Possessing sufficient cash flow and appropriate stock levels during this tenuous period is no doubt weighing heavily on hoteliers’ minds and this package offers some welcome relief. As such we would like to thank Accolade Wines for their proactive stance in aiding our QHA members in their time of need.

The 'Your Venue, Our Shout' initiative is available until 31 August 2020. For more information click here.