Keno’s venue partners believe they have a good relationship with Keno, according to its latest business customer survey.
The results also show that how Keno supported venues through the challenging COVID-19 trading period has strengthened relationships and advocacy.
The survey was aimed at understanding how venues view their relationship with Keno and how it can improve.
Keno has again improved its relationships and advocacy across the board, with its Net Promotor Score (NPS) increasing from +26 in July/August 2019 to +45 in October/November 2020.
All states have seen an increase in NPS, including when comparing between hotel and club venues. Additionally, relationships across key accounts have strengthened when compared to national results (53% versus 46%).
Keno is continuing to see significant increases, year on year, in its NPS due to a strengthening of its relationships and recorded the highest NPS score ever for any Tabcorp business unit.
More venues are also saying they feel like they have a strategic relationship with Keno. The strength of Keno’s partnerships is evidenced by 7% more venues viewing Keno as strategic or business partner.
Participation in the survey was strong, particularly given the timing of the survey, with more senior decision-makers (41%), including General Managers (22%) and Venue Managers (33%) participating.
Venues evaluated Keno on four key criteria: value, simplicity, trust, and enjoyment.
