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The Island Gold Coast (Best Marketed Hotel 100+ Employees)

This category recognises venue excellence regarding the approach taken to market their venue via a number of effective forms of marketing and communication. The judges are looking for innovation, relevance and effectiveness in delivery.

Please note: Judging for this category will be based solely on the written submission lodged with the relevant State Branch for their awards.

Judges will base their assessment on a range of areas including, but not exclusive to, the following:

  • Research and planning to achieve marketing strategy
  • Marketing activity relevant to size of hotel operation
  • Consistency of in-house marketing
  • Effective website and social platforms
  • Effective use of social and digital media
  • Quality of promotion collateral
  • Evidence of effectiveness of marketing activity