On 20 September 2022, changes will come into effect regarding domain names with the launch of .au direct.
If you have a website with a .com.au domain name, you will be able to buy and register the same business name under a newly available .au direct domain name.
But if you don’t apply for priority access for your .au direct domain name for your business, from 21 September 2022 someone else could buy and register the domain. These similar yet different domains could be confusing for your customers.
More information about how you can reserve or register your equivalent .au domain name can be found here.